“Alzheimer’s” on Track to Win LegitScript’s Infamous Yellow Flag Award for 2019
“Alzheimer’s” and related disease terms are on track to be this year’s top impermissible supplement marketing claim, which would earn it the LegitScript Yellow Flag Award for 2019. With four months still left in the year, will “Alzheimer’s” beat last year’s top impermissible claim — “inflammation” — or 2017’s winner, “cancer”? Only time and shady marketing practices will tell.
What is the Yellow Flag Award? Each year, LegitScript collects data on impermissible marketing claims during its monitoring of the online dietary supplement market. Our expert analysts review thousands of product labels, websites, e-commerce platforms, social media, and more to collect data on how specific products are marketed to the public. In LegitScript lingo, “Red Flag” products typically contain impermissible ingredients, and “Yellow Flag” products typically contain problematic marketing claims. The Yellow Flag Award was created to highlight trends in problematic marketing and alert consumers to types of supplements to watch out for.
Below are examples of products that were cited by the FDA in February 2019 for making problematic disease claims to treat or prevent Alzheimer’s.
By David Khalaf on August 21, 2019

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